Source: Chinese food daily

 

1 glucosamine / chondroitin sulfate

From the world market to see glucosamine / chondroitin sulfate is a mature varieties, its main function is to improve the bone and joint health, only in the America stable in annual sales above $800000000. China currently approved many products but the cognition rate is insufficient, the main reason lies in the approved multiple functions for increasing bone density, constrained enterprise publicity it has the effect of improving the joint health. Containing glucosamine products approved 72, containing chondroitin sulfate 54 products, including Tang, xianle, Haiwang etc. companies have this kind of product is approved. Can foreknow, due to the improvement of bone and joint health cognition rate increased year by year, and in 2014 2015 approved products is numerous, there will be more enterprises to join the ranks of promotion, will cause the product sales of rapid growth.

2 collagen

See collagen from global trend is a mature market, the effect in improving skin health science research full support in 2013, due to the domestic media friendly fire caused the market to decline sharply. Contains collagen health food approval 40, including by health, Neptune, Harbin Pharmaceutical backbone enterprises. Because the beauty market a starvation state, coupled with the continued recovery after 2014, in 2015 the market will rise rapidly collagen.

3 coenzyme Q10

Coenzyme Q10 is a mature varieties in foreign countries, maintaining a continuous high-speed growth of 7% a year in American, annual sales of more than $500000000, which is currently in early development in the domestic market, the market competition is not sufficient, the consumption good reputation, products have a larger profit space. The newly approved contains coenzyme Q10 products 25, can be expected due to a large number of new documents accumulated factors into market and consumer education, will promote the increasing in 2015.

4 Dendrobium candidum

Dendrobium candidum is always a wonderful work in health products, while in Zhejiang province for ten consecutive years sales lead, but in other markets because of lack of consumer education, sales almost to zero. In 2014 as a result of several TV health programs keep on repeating at great length to make propaganda, Dendrobium candidum consumer cognition to get out of Zhejiang, by the encouragement of many enterprises is to get ready for battle in 2015 to develop promotional plans to put the. In 2014 the new increase of Dendrobium candidum permit 8, well-known enterprises have Tongrentang, these documents will play a important role in 2015.

5 Maca

Maca is a young and old products, the so-called young because it is in the rising phase of the market in China, so-called always because in its birthplace of the North American market has been the decline stage. In 2014, many enterprises gathered from the health promotion of Maca, programs, media advertising to the dealer, will undoubtedly become a hot market. Maca products were approved in 2014 with 13. It is noteworthy, high-speed growth of Maca will continue, but because of exaggerated propaganda of the spread of the phenomenon, in 2015 is likely to suffer from the media and public opinion against.

6 fish oil concentrate

Fish (fish oil n-3) is a mature varieties worldwide, in China's health care products market is the first category, with annual sales of more than 20000000000 yuan. In recent years, oil refining technology innovation, fish oil concentrate (DHA/EPA = 50%) is widely used in Europe and the United States, its main advantage is that the users reduce the intake of saturated fatty acids. The number of fish oil products approved in 2014 26, the industry backbone enterprises including Tang, by health, sound, infinite, Tiens and Rongcheng lily were approved concentrated fish oil. Can foreknow, 2015 concentrated fish oil groups listed will promote the comprehensive upgrade the fish oil market.

7 L-carnitine

Slimming body has always been a focus of attention of the fashion consumer, consumer demand is very rigid, L-carnitine sustained and pursued by the market, in 2014 to 1000000000 yuan in sales ranked Taobao sales champion, the momentum of rapid development. In 2014 the L-carnitine permit soared 21, approved enterprises including Tang, xianle, by health, infinite, fresh life, can be expected due to the absence of replacement products, L-carnitine will remain tight in the 2015 weight loss products leader.

8 blueberry extract

Mobile Internet use eye seriously excessive, eye care awareness and consumer demand grow with each passing day. Bilberry extract rich in anthocyanins and other nutrients, as the protection vision products by consumers in the domestic and foreign markets love for relieving visual fatigue, more and more domestic health food. Blueberry extract products and approved a total of 18, of which the antioxidant function of 1, the rest are relieving visual fatigue. Approval in the enterprise including by health, xianle, Kim Olivier backbone enterprises. Can foreknow, 2015 will be a blueberry extract products of high growth years.

9 vitamin K2

In the international market sales after a variety of vitamins and vitamin K group B, American annual sales of more than $1200000000, the vitamin K2 in the past 5 years the growth rate of more than 180% in the. The reason lies in the vitamin K2 hot experimental evidence that it plays an important role in bone health, such as Japan to allow natto claim to promote bone health, vitamin K2 is the reason of natto. The slow development of domestic vitamin K2 group, only to live a vitamin K2 as the main raw material of health food in 2011, function is to "increase the bone density". Not in 2014 with vitamin K2 as main material products approved, but also can declare the functions do not have the "bone health" this one. However, there is no "blue hat" vitamin K2 products on the market has been the emergence of a large number of industry expectations, can claim "approval of vitamin K2 to promote bone health", in order to ensure the new category to standardize the development of.

10 enzymes

Finally, have to mention in Japan and Taiwan has sold more than 10 years of enzymes, and in the domestic academic circles exist questions about its functionality and quality controllability, temporarily not accept health food applications, so the market starts late. But over the years many manufacturers through media advertising, TV shopping, e-commerce channels such as unremittingly promotion, in 2014 the market appeared All flowers bloom together. enzymes on the fast momentum, only Taobao sales up to 670000000 yuan. If there is no subject to administrative intervention or public denial, 2015 enzyme may be to maintain the high speed growth situation, become a "special health care products in the industry".